Review portals: improving your online image

How hoteliers and restaurateurs can protect themselves against bad reviews

1. September 2023

Alexandra Gorsche

In the digital era, review portals have become important sources of information for potential guests. Unfortunately, bad reviews can damage the image of a hotel or restaurant. The question is: how can restaurateurs and hoteliers protect themselves against negative reviews and improve their online image? In this article, we give hoteliers and restaurateurs practical tips on how they can protect themselves against bad reviews and improve their online image.

1. excellent service as the best tool:

According to a 2021 study by BrightLocal, 87% of consumers write reviews online when asked. However, 70% only write a review if they were satisfied with the experience. First-class guest service is the best way to prevent bad reviews. Satisfied guests are more likely to write positive reviews.

2. monitor the reviews:

It is important to regularly monitor reviews on the multitude of platforms. Set up notifications to respond quickly to new reviews. According to a 2021 survey by Podium, 57% of consumers expect a response to their reviews from businesses. Show that you take feedback seriously and take care of your guests by responding to all reviews, both positive and negative.

3. ensure the authenticity of reviews:

Fake reviews can affect guest trust. Look out for suspicious patterns or reviews without comments. According to a 2020 study by the market watchdog team of the North Rhine-Westphalia consumer advice center, 37% of the reviews investigated were fake.

4. use the power of online marketing:

In addition to reviews, image can be improved through targeted online marketing. An appealing website, the presentation of offers and services on various platforms and the use of social media can have a decisive impact on the desired target group. According to a 2016 study by Yelp, reviews with photos are 200% more trusted than reviews without photos.

5. ask for reviews appropriately:

It's important to get reviews from satisfied guests, but avoid over-soliciting. A 2020 survey by Trustpilot found that 89% of consumers read reviews before making a purchase decision. Avoid intrusive solicitation and make sure it's easy for guests to leave reviews.

Bad reviews can tarnish the image of a hotel or restaurant, but there are measures you can take to protect yourself. Excellent service, monitoring reviews, authenticity of reviews, utilizing online marketing and appropriately soliciting reviews are crucial to improving online image. By following these tips, hoteliers and restaurateurs can strengthen their online image and gain the trust of potential guests.

A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît! A la table, s'il vous plaît!

3. December 2024

Thitid “Ton” Tassanakajohn

The combination of tradition and modernity at Hangar-7

In December 2024, Thitid “Ton” Tassanakajohn will take over the kitchen at Restaurant Ikarus in Hangar-7 in Salzburg. With his unmistakable blend of seasonal Thai ingredients and modern cuisine, he brings the flavors of Asia to your plate and invites you on a culinary journey.

food & beverage

2. December 2024

Force of Nature Winegrowers' Association

Every year the Eruption Winzer fill bottles together with the best that the Vulkanland has to offer

When it bangs, it really bangs at the Styrian Eruption Winzer: no argument, the loud popping of the corks is of course meant. Because the winegrowers’ association presented the Eruption Brut 2021 at the sparkling wine whisper in the Weinschloss Thaller. A lavish celebration that focused on both what the association has in common and what makes it different.

must see

1. December 2024

Host Arabia

A new chapter for the hospitality industry in the Middle East

The hospitality industry is entering a new era: Host Arabia, an innovative event format that redefines exhibition standards, will be launched for the first time in Riyadh, Saudi Arabia in 2026. Organized by Fiera Milano, one of the world’s leading trade fair operators, in partnership with Semark, Host Arabia will serve as a hub for the Middle East’s hospitality, hotel and trade sectors. This event is not only a milestone for the industry, but also a strong signal of Saudi Arabia’s economic dynamism as part of Vision 2030.